Martin Sangell

Martin Sangell is a seasoned professional in growth management and conversion optimization, currently serving as a Growth Manager and Conversion Optimizer at Conversionista! since April 2014. With expertise in leveraging data-driven customer insights and A/B testing, Martin has successfully optimized client businesses. Additionally, Martin holds the position of Senior Manager, Optimization & Personalization at GO Group Digital, specializing in applied behavioral science and business experimentation for international clients. Previous roles include Conversion Analyst and Acting Production Manager at Jajja Communications, where conversion rate improvement and SEO optimization were key responsibilities. Early career experience includes positions with Teracom AB, The Coca-Cola Company, and Stora Enso. Martin holds a Master of Science degree in Media Technology from KTH Royal Institute of Technology and completed specialized training as a Conversion Manager at Conversionista in 2013.