Kelly Petropoulou

Kelly studied Psychology at the University of Bath, before pursuing an MSc in Industrial/Organisational and Business Psychology at UCL. There, she discovered her interest in consumer behavior which led her to join the Consulting Division of Kantar as a Graduate Consultant in 2017. After the Grad Scheme, she went on to become a Market Insights Analyst where she helped brands win with retailers. There she worked with clients across industries, with a focus on Health, Beauty & Wellness players, helping them shape their omnichannel strategies and follow them through.