Nikos Varvadoukas serves as the VP of Brand, Omnichannel & Supply Chain at Public Group, focusing on customer-centric strategies and operational excellence. With a strong background in omnichannel retail and brand management, Nikos has held significant roles such as VP at Public Capital Partners, Board Observer at Douleutaras, and Chief Omnichannel Officer at Cosmos Sport SA, leading transformations until its acquisition by JD Sports. Previous experience includes positions at Philip Morris International, APIVITA SA, and Public (Retail World SA), demonstrating expertise in digital transformation, marketing strategy, and operational efficiencies across various sectors. Nikos holds degrees from Athens University of Economics and Business, University of Piraeus, and completed an Executive Course in Strategic & Business Model Innovation at Imperial College London.