Richard Profit

Richard Profit is a Professor of Practice in Sustainability at the University of Nottingham Business School. Richard is also the Chief Executive Officer of Cool Farm Alliance, where Richard leads initiatives for sustainable change in the agriculture industry. In addition, as the General Manager, Richard focuses on sustainable agriculture metric development. Richard is also the Director of Realise Earth and Sustain Interaction Ltd, where Richard provides leadership in sustainable development and consultation services. With a strong background in sustainability management at PepsiCo and a Commissioned Officer in the British Army, Richard holds a MSc in Sustainability and Responsibility from Hult Ashridge.