Eva Ummelen currently holds the position of Manager Customer Journey Specialists at Coolblue, a role that has evolved since joining the company in October 2016, where initial positions included Senior Customer Journey Specialist and Customer Journey Specialist, focusing on enhancing customer experience through behavioral analysis. Prior experience includes a year as an Online Marketeer for SEO and CRO, and earlier roles as a Product Editor and Tutor, where Eva supported secondary school students with math. Contributions to the academic community include organizational assistance for the Internationale Vereniging voor Neerlandistiek and serving as a student assistant at Tilburg University, where Eva supported faculty and participated in data collection. Educational qualifications encompass a Master of Science in Communication and Information Sciences and a Master of Arts in General Linguistics from Tilburg University and Radboud University, respectively.
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