Manuel Serrano Ortega

Manuel Serrano Ortega serves as the President of Coolhunting Group since 2008, leading a global consultancy recognized for trend analysis and business strategy at the C-level across Spain, Europe, and Latin America. In addition, Manuel is the Founder and CEO of Coolhunting University, which specializes in training leaders in trend research and analysis. Other roles include Advisory Board Member at ACOTEX, Ph.D. Professor and Program Director at ESIC Business & Marketing School, and previous positions as Digital Transformation Executive at Accenture and Head of Operations at Stock Uno Grupo de Servicios. Manuel holds an Honorary Doctor of Philosophy in Digital Transformation, multiple master's degrees, and has completed various specialized programs, including a forthcoming Master's in Business Coolhunting.