Lana Babii

Lana Babii is a seasoned professional in the fields of marketing and business development, currently serving as a Global Marketing Professor at Universidad Anáhuac Querétaro since February 2024. Lana continually contributes to UserEmotion.com in a Behavioral Insights Division role, conducting innovative research projects that integrate eye tracking, facial coding, and predictive analytics AI. Additionally, Lana has held various positions at CoolTool since June 2016, including CoolTool Representative in LATAM and Head of Business Development, focusing on strategic relationships and customer success across 64 countries. Previous experiences include roles at Merlien Institute Pte Ltd, Ticketforevent, and ExpoPromoter, showcasing expertise in project management, sales strategy, and international relations. Lana holds multiple degrees, including a Master’s in Neuromarketing and a Master in International Economics.