Coop Italian Food
Lorenzo Figaia has extensive experience in global sales and business development, currently serving as Global Sales Business Manager at Coop Italian Food since May 2015, where responsibilities include product commercialization and compliance across various markets, with a strong focus on the retail sector in Europe, Russia, the Far East, and Latin America. Prior to this role, Lorenzo held multiple positions at Coop Italia from 2000 to 2015, including Product and Import Manager for non-food items and Buyer/Category Manager for the DIY department, managing a significant portfolio across hypermarkets and supermarkets. Earlier career experience includes roles as Department Store Manager at Leroy Merlin, Marketing Manager at S.E.A. Società Editrice Apuana, and Adviser at Internazionale Marmi e Macchine spa, complemented by a Bachelor's degree in Political Science from Università di Pisa.
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Coop Italian Food
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Italy has a unique food heritage and Italian food is recognized all over the world as an unquestioned excellence. The number of Italian food specialties is huge and there are thousands of highly skilled manufacturers. However most of them are small/medium sized and often they are not organized nor equipped to deal with international customers. That’s why foreign operators may find it difficult to select the right products and partners. COOP ITALIAN FOOD, was created to help you face this complexity. IT’S DIFFICULT FOR AN INTERNATIONAL PLAYER TO DEAL WITH THE COMPLEXITY OF THE ITALIAN MARKET. WE ARE THE EXPERT AND WE’LL MAKE YOU EXPERT OF ITALIAN FOOD.