Design and Branding

The Design and Branding team at Coop Trading is responsible for creating and maintaining the visual identity and branding strategies of the company's Private Brands. This team collaborates closely with product development and marketing to ensure that all designs align with consumer preferences and market trends, enhancing brand recognition across the Nordic retail market. They oversee the design process for packaging, marketing materials, and promotional campaigns to effectively communicate the values and quality of Coop's products to over 27 million consumers.