Coop Trading is the Nordic sourcing organization for Coop Denmark, Coop Norway, Coop Sweden, and SOK in Finland. We negotiate Nordic supplier agreements and develop and source products for our Private Brands Xtra, Coop, Rainbow, and Änglamark as well as Fruit & Vegetables and Nordic negotiations of Indirect Goods and Services. The Coop organization covers more than 4500 retail shops in the Nordic countries and our products reach more than 27 million consumers.

We develop and source products for the following retail chains (among others): SuperBrugsen, Dagli'Brugsen, Kvickly, fakta, Stora Coop,  Lille Coop, Coop Mega, Prisma, S-Market, etc.

Retail

Coop Trading

Michael la Cour

Niels Bo Daugaard

Aia Lykke

The Design and Branding team at Coop Trading is responsible for creating and maintaining the visual identity and branding strategies of the company's Private Brands. This team collaborates closely with product development and marketing to ensure that all designs align with consumer preferences and market trends, enhancing brand recognition across the Nordic retail market. They oversee the design process for packaging, marketing materials, and promotional campaigns to effectively communicate the values and quality of Coop's products to over 27 million consumers.

Design and Branding

About

Team members

Other teams at Coop Trading

Procurement and Sourcing