Karin Friis

Karin Friis is an accomplished marketing professional with extensive experience in loyalty, campaigns, and customer relations. Currently serving as the Head of Loyalty and Campaigns at Coop Sverige since February 2015, Karin leads a team of over 35 individuals focused on optimizing commercial investments and executing weekly store campaigns. Prior roles include Head of Customer Relations & Loyalty at Coop, Marketing Manager at Hemfrid AB, and Marketing Manager at Boxer TV-Access AB, where Karin was instrumental in brand development and marketing initiatives. Earlier career highlights include Account Director positions at Mediacom and Mediaedge:cia, and Marketing Manager for Bristol Myers Squibb and Colgate-Palmolive, overseeing significant product categories and P&L responsibilities. Karin holds an MBA in Marketing from the University of Massachusetts Amherst and an MBA in International Business Administration from Linköping University.