Ulrika Keber

Ulrika Keber is an experienced professional in marketing and category management, currently serving as the Head of Promotion Tactics for Food at Coop Sverige since January 2021, where the focus is on consumer engagement and sales promotions. Prior roles include Head of Category Management at Coop Sverige, overseeing a team dedicated to category growth and data-driven strategies, and various positions at Electrolux, including Global Category Director with full P&L responsibility for vacuum cleaner portfolios across EMEA. Ulrika has also held senior brand management roles at Unilever and Arvid Nordquist HAB, and Ulrika began her career as a Senior Research Analyst at United Biscuits. Ulrika holds a Master of Science in Business Administration and Economics with a marketing major from Umeå University and has participated in an Erasmus exchange program focused on International Business.