Alice Hsueh

Alice Hsueh serves as the Senior Director, Head of Brand Portfolio Management for the Americas at CooperVision, where responsibilities include leading the Brand Portfolio Marketing team and driving growth for a $1+ billion product portfolio. Prior experience includes roles as Senior Director of US Brand Marketing & Digital Strategy and Director of Global Marketing at CooperVision, as well as Product Director positions at LifeScan, Inc. and Vistakon, Johnson & Johnson Vision Care. Alice's expertise encompasses comprehensive marketing strategies, product launches, digital marketing, and cross-functional collaboration. Academic credentials include an MBA with a focus on Brand Management from Cornell Johnson Graduate School of Management and a BS in Finance and Marketing from Babson College, graduating Magna Cum Laude.