Lara Drury

Lara Drury is an accomplished marketing professional with extensive experience in brand management and marketing strategy across multiple industries. Currently serving as the Director of Portfolio Brand Marketing EMEA at CooperVision since July 2015, Lara has held various leadership roles within the company, including Head of Marketing for One Day and Digital EMEA and Head of Marketing & Professional Affairs UK. Prior to this, Lara worked at BOOMTOWN as Business Unit Manager and Account Manager, as well as at Colgate Palmolive where key roles included Senior Brand Manager for Premium Toothpaste. Lara's expertise encompasses brand and shopper strategies, integrated marketing communications, product development, and cross-functional collaboration. Educational qualifications include a B.Com Honours in Marketing and a B.Com in Marketing from the University of Johannesburg, complemented by a National Senior Certificate from St Andrews School for Girls.