Jennifer Borrero

Jennifer Borrero is a seasoned professional in sales and marketing with extensive experience at Copa Airlines since October 2015, where roles include Indirect Channel Coordinator and OTA & Travel Agencies Coordinator. Jennifer excels in developing commercial strategies and tools to enhance sales effectiveness for travel agency channels, leading innovative projects such as the Agency web portal. Previous experience includes a role as Marketing and Advertising Executive at Banco General, focusing on bank product marketing strategies, and as Marketing and Sales Executive at Creaciones Inflables, advising companies on promotional products. Educational credentials include a specialization in Digital Business from The George Washington University and a Master of Business Administration in Digital Communication and Media from Aden Business School.