Kelly Loretta is a seasoned Lead Experiential Producer with extensive experience in high-profile event production for notable brands. Currently at COPA90 since August 2025, Kelly is leading the launch of the World Cup 2026 Official Match Ball for Adidas. Previous roles include serving as Executive Producer at Amplified Marketing for Heineken during the US Open 2025 and at Industria Creative, producing significant events for Armani Beauty and YSL Beauty. Kelly has also led various productions for major companies including Google and Spotify, and contributed to high-profile festivals such as Firefly and SummerJam while at GRIT NEW YORK. Kelly holds a BA in Psychology from Loyola Marymount University, awarded in 2010.
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