Alicia Cabrera

Alicia Cabrera is a seasoned advertising and strategic planning professional with extensive experience in the media industry. Currently, Alicia serves as the Directora de Publicidad y Planificación Estratégica at Cadena COPE, where responsibilities include analyzing and developing effective advertising campaign strategies while maximizing client profitability. Previous positions include Asesora publicitaria at Cadena COPE, BeMobile, and GRUPO PRISA, alongside roles as Presentadora and Redactora at various media outlets. Alicia holds a postgraduate degree in marketing and digital advertising from ESIC Business & Marketing School and has completed an access program for individuals over 25 at UIB.