Bernardo Bazua

Bernardo Bazua is an experienced leader in digital strategy and eCommerce with a career spanning over two decades. Currently serving as Director of Digital & Omnichannel Strategy at Coppel SA de CV since May 2012, Bernardo oversees eCommerce initiatives and financial services across multiple regions, including Mexico and Argentina. Prior roles include Director of eCommerce at Sam's Club, where Bernardo developed strategies for membership and corporate sales, and Founder & Director of Business Development at Rootz Marketing, driving significant revenue growth. Previous experience encompasses marketing management at Novartis and Eli Lilly, along with project management at London Consulting Group. Bernardo holds an MBA in Marketing/Business Development from UNC Kenan-Flagler Business School and has pursued executive education in negotiation and strategic thinking at Columbia Business School.