Jose Francisco Astorga Paliza

Jose Francisco Astorga Paliza serves as the National Manager of Digital Marketing at Coppel S.A. de C.V. since December 2015, overseeing the design and execution of comprehensive digital marketing strategies across LATAM, leading a diverse team focused on paid media, SEO, social media, and user experience. Prior roles include significant positions in eCommerce, UX coordination, and telemarketing management, leading to notable sales increases. Education includes advanced studies in digital marketing and innovation from prestigious institutions such as MIT and Harvard Medical School. Additional academic achievements encompass various master's degrees and specialized training in digital business, leadership, and stress management. Accomplishments highlight a consistent record of improving sales, operational efficiency, and educational contributions in language and technology domains.