Katie McBride

Katie McBride has a diverse work experience in the sales and retail industry. Katie started their career as a Sales Representative at Pepsi Bottling Group in 2005 and then moved on to become a Key Account Manager at PepsiCo Canada in 2006. At PepsiCo Canada, they later took on the role of Sales Manager from 2008 to 2010.

In 2010, McBride joined Corby Spirit and Wine Limited as the BC Sales Manager, where they led a team of 12 sales representatives and focused on driving results in the BC Retail and On Premise Channels. Katie streamlined sales priorities, identified opportunities, and implemented action plans to achieve sales targets.

After two years, McBride was promoted to the role of Commercial Manager at Corby Spirit and Wine Limited. Their responsibilities included profit and volume maximization, program and product negotiation, client management, in-store merchandising, and sales program development. Katie also developed customer-specific business plan objectives and account-specific promotional programs.

Most recently, McBride has been serving as the Regional Sales Director at Corby Spirit and Wine Limited since July 2018. In this role, they oversee sales operations and ensures the successful implementation of promotional programs across different sales territories.

Throughout their career, McBride has demonstrated strong leadership skills, a strategic approach to sales, and a focus on driving profitability and achieving targets.

Katie McBride completed their Bachelor of Arts (B.A.) degree in Political Science and Government from The University of British Columbia, from 1999 to 2002. Additionally, they pursued studies in the Wine & Spirit Education Trust, although no specific degree or field of study information is available.