Core Group represents some of the world’s premier professional and consumer technology brands in Sub-Saharan Africa. 

Core Group is the sole distributor for Apple in Sub-Saharan Africa and has represented the brand in South Africa since 1995. We are also the distributors for other major brands like Fitbit, DJI and Nintendo. Our responsibilities are all encompassing and include supply chain management, marketing management, channel management, enterprise sales and media relations. The territory of operations comprises Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Zambia and Zimbabwe.

Some of the main businesses that form part of the group are:

1) iStore: Apple Premium Reseller (APR) in South Africa, SADEC and Nigeria which is a dedicated hub for Apple products and accessories.

2) Think Ahead: offers a whole-school programme to lead your school through meaningful technology integration. They customise the offering to suit your school’s vision, culture, budget, grades and requirements. 

3) iSchoolAfrica: An education initiative that reaches schools across South Africa in rural and urban settings and aim to empower teachers and students by giving them access to the world’s most advanced educational technology and classroom practices.

Education

Electronics

Retail

Technology

Core Group Southern Africa

Core Group Southern Africa's headquarters in Johannesburg, South Africa

This department focuses on identifying growth opportunities, building partnerships, and driving strategic initiatives to enhance business performance.

Business Development

This department provides assistance and troubleshooting for technical issues related to IT systems and software.

Technical Support Services

This department manages the organization's financial activities, including budgeting, accounting, and financial reporting.

Finance Department

The Marketing team at Core Group Southern Africa is responsible for developing and executing strategic marketing initiatives to enhance the visibility and sales of the premier technology brands they represent, including Apple, Fitbit, DJI, and Nintendo, across Sub-Saharan Africa. This includes overseeing advertising campaigns, managing public relations, conducting market research, and supporting trade and channel marketing efforts to ensure product success in diverse regional markets. The team works collaboratively to align marketing strategies with overall business goals and tailor them to specific geographical and cultural contexts within their operational territory.

Marketing

This department oversees the planning, execution, and optimization of supply chain operations.

Supply Chain Management

This department focuses on managing client relationships and ensuring customer satisfaction through various account management strategies.

Account Management

The Operations and Management team at Core Group Southern Africa is responsible for overseeing and optimizing the day-to-day activities that support the company’s strategic goals across various brands and sectors. This includes managing iStore operations, facilitating trade-in processes, coordinating channel operations, handling IT infrastructure, and ensuring the efficient delivery of services and products. The team's efforts ensure smooth logistics, effective resource management, and high-quality customer experiences across the company's extensive territory of operations.

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Other teams

Technical Support Services

Finance Department

Marketing

Supply Chain Management

Account Management

Operations and Management