Ted Cates

Ted Cates is a seasoned professional in brand strategy, customer experience, and digital marketing, currently serving as the Vice President of Brand and Marketing Strategy at Corebridge Financial. With a strong background at AIG, where they led customer experience initiatives and digital marketing efforts, Ted excelled in enhancing customer journeys and implementing data-driven marketing strategies. Previously, they held various leadership roles at companies like BD and Zurich North America, managing global IT operations and strategic planning. Ted earned a BA in Economics and Political Science from Iowa State University, further establishing their expertise in analytics and customer insights.