Georgia Craig is a skilled professional with extensive experience in studio ownership, marketing, and leadership roles. Since April 2019, Georgia has co-owned CorePlus Studios locations in Collingwood and Fitzroy North, fostering environments focused on Pilates and yoga. Georgia's marketing expertise was honed through roles such as Marketing and Communications Manager at CorePlus, where responsibilities included strategic marketing initiatives for franchisees, and Marketing Manager at Equilibrium, which involved branding and communication strategies. Prior experience as Marketing Projects Manager at CBRE and as Key Leader and Educator at lululemon showcased Georgia's abilities in team development, customer education, and content marketing. Georgia's academic qualifications include a Bachelor of Business and People Management from Deakin University and a double degree in Law and Business from Bond University.