cornerstone strategic branding
Lisa Becker is a seasoned professional in the field of CPG packaging and brand design. With a background in Graphic Design, Lisa has held various roles such as Group Account Director at cornerstone strategic branding, Senior Account Director at LAM Design, and Account Director at LHB Design. Lisa's experience includes developing creative briefs, managing budgets and timelines, cultivating client relationships, and leading design presentations. Lisa's expertise also extends to brand strategy, brand architecture, and consumer insights. With a focus on collaboration and mentoring, Lisa has a proven track record of successful project management and implementation of branding strategies.
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cornerstone strategic branding
Packaging design is a specialized service. It doesn’t equate graphic design, video marketing, or Internet marketing. It is your brand’s face. It’s three-dimensional. It may be the only touchpoint your customer experiences, which means that what you communicate in that very small footprint on the shelf at the supermarket is critical to whether they choose your brand or a different one. Cornerstone Strategic Branding (CSB) knows exactly how to make your brand stand out in exactly the way you need it to. In fact, our 30-year-old agency is made up of team members who ONLY execute packaging design, which is extremely rare and extremely valuable if that’s what you need. The majority of our team has actually been with CSB for more than 15 years and we’ve worked with some of the biggest brands out there: Coca-Cola, Kellogg’s, Nestlé, Gorton’s, Mylanta, Red Bull … the list goes on. We work with that caliber of client because we don’t just do packaging SOMETIMES, we do packaging ALL THE TIME. In other words, we are the company you want to call when your brand needs a packaging facelift. You can think of it as the equivalent of looking to get an actual facelift. You wouldn’t want to go to a surgeon who performed facelifts just 40- or 50-percent of the time, would you? Of course not. You’d want to go to a surgeon who ONLY performs facelifts, because you would know you’re going to the best. Well, you can think of CSB as your packaging surgeon. It’s what we do, and we’re the best at what we do. So, if you’re ready to take a fresh look at the face your brand presents to the world, reach out today.