Martin Hitch

Martin Hitch is an accomplished executive with extensive experience in the technology and consumer goods sectors. Currently serving as Chief Executive Officer at Coros since December 2020, Martin leads efforts to enhance supply chain efficiency through innovative IoT and AI solutions. Prior roles include advisory positions at InOrbit, Inc. and Deep North, and an impactful tenure as Chief Business Officer at Bossa Nova Robotics, where advanced robotics solutions were developed for retail environments. Martin's career also includes significant leadership positions such as VP of Marketing, Sales & Business Development at Ugobe, Inc., and Founder and CEO of World in Advance, alongside international sales leadership at MGA Entertainment and strategic sales management at Hasbro and Mattel, Inc.