Cristina Pineda is an experienced professional in public affairs and sustainability, currently serving as Subgerente Asuntos Públicos y Sostenibilidad at Corporación GPF (Grupo Fybeca) since August 2015, where responsibilities include stakeholder engagement and the development of social impact campaigns. Prior to this role, Cristina held positions at General Motors Ecuador, first as Jefe de Responsabilidad Empresarial, managing social responsibility programs, and then as Analista de Responsabilidad Social, focusing on the relaunch of the Conductor Elegido program. Cristina also worked at the Banco Interamericano de Desarrollo as an Analista de investigación del Fondo Multilateral de Inversiones, supporting project research and compliance. Education includes a Master en Direccion de Empresas from IDE Business School and a Diplomado en Responsabilidad Social from Tecnológico de Monterrey, alongside a Licenciatura in Comunicación Corporativa from Universidad de las Américas.
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