John Tidwell

John Tidwell has extensive experience in market research and product development. John started their career as the Director of Market Research at Sprint Nextel, where they managed a large budget and a team of professionals. John then worked as the Director of Marketing Research at Blakeslee International Insights, leading research projects throughout Latin America. After that, they joined Newell Brands as the Director of Marketing Insights, where they established in-house capabilities for data-driven decision making. John later became the Marketing Research Director at Enigma Marketing Research, working with Fortune 500 brands. Prior to their current role as the Vice President of Market Research at Blakeslee International Insights, they served as the Head of Research & Product Development at the American Chemical Society. Overall, John Tidwell has consistently demonstrated their expertise in delivering actionable research and driving business growth for various companies.

John Tidwell holds a PhD in Evaluation & Statistics from the University of Delaware. John also obtained an MA in Public Policy from the same institution. Prior to that, they earned a BA in American Studies from George Mason University.