Lorena Martínez Martín

Lorena Martínez Martín has extensive experience in procurement and product management, currently serving as the IT/Digital Procurement Manager at TENDAM since February 2013. In this role, Lorena develops and implements procurement processes aligned with organizational strategy, collaborates with cross-functional stakeholders, and negotiates vendor contracts. Prior to TENDAM, Lorena worked as a Product Manager at Worten. Sonae SR, focusing on product strategies and market research, and gained early experience as an Intern in Supplier Management at Metro Cash & Carry International GmbH. Lorena holds an Executive Master in Commercial Management and Marketing from CESMA Escuela de Negocios and bachelor's degrees in Computer Engineering from both Technische Universität Dortmund and Universidad Complutense de Madrid.