Alexandra Kyrke-Smith

Alexandra Kyrke-Smith is a seasoned professional with significant expertise in strategy and research. Currently serving as Vice President of Strategy at Cortex since March 2025, Alexandra previously held the position of Director of Strategy for North America at InCrowd from January 2021 to May 2025, where contributions focused on enhancing fan experiences through data-powered technologies. Prior experience includes roles as Strategy Director and Head of Research and Insight at Goodform, where strategic leadership and market research oversight were key responsibilities. Alexandra began their career as a Senior Research Executive at Synergy Healthcare Research Ltd and briefly worked as a Graduate PE Assistant at Headington School. Alexandra holds a Bachelor of Arts in History from the University of Oxford.