Cortex
Alexandra Kyrke-Smith is a seasoned professional with significant expertise in strategy and research. Currently serving as Vice President of Strategy at Cortex since March 2025, Alexandra previously held the position of Director of Strategy for North America at InCrowd from January 2021 to May 2025, where contributions focused on enhancing fan experiences through data-powered technologies. Prior experience includes roles as Strategy Director and Head of Research and Insight at Goodform, where strategic leadership and market research oversight were key responsibilities. Alexandra began their career as a Senior Research Executive at Synergy Healthcare Research Ltd and briefly worked as a Graduate PE Assistant at Headington School. Alexandra holds a Bachelor of Arts in History from the University of Oxford.
This person is not in any teams
This person is not in any offices
Cortex
Built for sport, Cortex technology seamlessly connects data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities. Cortex’s cutting-edge microservices, API-first, cloud-native, and headless technologies (MACH) are delivered across four key product verticals; - Content & Activations - Data & Marketing - Commercial Inventory Management - Stadium Display By providing interoperable products across these verticals as well as seamlessly integrating with a wide range of third party providers, Cortex helps customers create seamless user journeys, optimise digital fan experiences and unlock new commercial opportunities enabling revenue to flow and their businesses to thrive.