Sharon Tuff serves as the VP Revenue at Cortex, where innovative technology enhances fan engagement and generates revenue opportunities in sports. Previously, Sharon held the role of Chief Commercial & Engagement Officer at the Football Association of Wales and was involved as a marketing advisory committee member at UEFA. Experience includes serving as Director of Growth, Board Member, and Advisor at GOL Impact, which focuses on social action, and consulting for Simetrica-Jacobs, known for expertise in social value measurement. Sharon contributed as a Senior Advisor at Common Goal and 17 Sport, emphasizing social change through football. Earlier career milestones include Head of Global Partnership Sales at Liverpool Football Club and Head of Commercial Partnerships at Volvo Ocean Race. Sharon's educational background includes a degree in Public Policy from Solent University.
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