Xiaohui Zhan

Xiaohui Zhan is currently the Manager, Audience Segmentation at Corus Entertainment. They have experience in translating advertisers' targeting needs into media segments for TV and digital campaigns. Xiaohui has also worked as an Analyst at Shaw Communications and as a Research manager at MEC, overseeing media analytics needs for the agency. With a background in Journalism and Advertising Media Sales, Xiaohui is skilled in data analysis and building advanced advertising solutions.