Serena Gonsalves

Serena Gonsalves has extensive experience in marketing, communications, and brand management. Serena is currently the Head of Marketing at Corys Piping Systems since January 2023. Prior to that, Serena worked as a Brand and Communications Consultant, where they provided global knowledge and expertise to uplift fledgling businesses and develop content and social media marketing strategies from July 2022 to December 2022.

From August 2019 to June 2022, Serena worked at Jotun, initially as a Digital Customer Experience Manager. In this role, they prioritized customer experience and led the development of new ideas, including a website launch and a digital brand revamp. Serena also worked as a Project Manager and Customer Experience Lead, collaborating with international customers and internal stakeholders to improve products, services, and overall customer experience. Serena later took on the role of Global Communications Manager at Jotun, where they integrated all aspects of the organization's marketing communications plan and established a strategic vision for communication and growth.

Before their time at Jotun, Serena worked at Emirates Airline as an Advertising Officer from February 2006 to February 2011. Here, they collaborated cross-functionally to develop and execute effective communication strategies and enhance the company's brand appearance through visual language changes.

Serena's career started at Online Marketing Solutions, where they worked as a Business Development Executive from July 2003 to September 2005. In this role, they managed communication strategies and marketing plans for clients such as Samsung Mobiles and Century Cinemas, focusing on relationship building and stakeholder engagement.

Overall, Serena Gonsalves has a proven track record of success in marketing and communications, with a strong focus on brand management and customer experience.

Serena Gonsalves obtained a Bachelor of Science (BSc) degree in Computer Information Systems from Champlain College, where they studied from 2000 to 2003. After that, they pursued a Master of International Business (MIB) degree in Business at the University of Wollongong from 2004 to 2006.

In terms of certifications, Serena obtained various qualifications. In 2019, they completed "Google Analytics for Beginners" from Google. In 2020, they obtained certifications in "Marketing Analytics: Setting and Measuring KPIs" from LinkedIn and "Design Thinking in Innovation" from the University of Virginia Darden School of Business. Most recently, in 2021 and 2022, Serena acquired certifications in "Customer Experience Leadership" and "SEO Foundations," respectively, both from LinkedIn.