• COS

BV

Birgit Veskiväli

Regional Digital Experience Lead

Birgit Veskiväli is a seasoned professional in the fashion and retail industry, currently serving as the Regional Digital Experience Lead and Online Visual Merchandiser at COS since November 2018. Birgit's responsibilities include optimizing site performance through KPI reporting and enhancing the online customer experience. Prior to this role, Birgit held various positions at H&M, including Regional Retail Coordinator and Global Flagship Visual Merchandising Manager, contributing to the brand's visual merchandising strategies. Additional experience includes roles as a Brand Assistant and Stylist at MERIKH, Showroom Assistant at H&M, and Visual Merchandiser at Bershka. Birgit's educational background comprises a Styling Certificate from Condé Nast College of Fashion & Design and a Diploma in Fashion Illustration & Design from Istituto di Moda Burgo.

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