Nicola George

Nicola George is an experienced Business Unit Director at Cosine, where the focus is on leading B2B and Tactical Channel divisions, overseeing direct sales, retention initiatives, and mystery shop programmes for prominent clients. Responsibilities include managing unit profitability, resourcing, operations, and developing business plans. Previously, Nicola served as Client Service Director at Cosine, primarily delivering Sainsbury's Branded Sampling Programme and associated experiential events. Prior experience includes a role as Group Client Services Manager at CPM UK Limited, where management of Tactical Client Service Managers and the establishment of an experiential brand team for Diageo were key achievements. Additionally, experience encompasses managing outsourced sales and merchandising teams for various high-profile brands such as GSK, Diageo, and Walkers.