Carly Syme

Group Business Director at Cossette

Carly Syme has extensive work experience in the advertising and marketing industry. Carly began their career at Mosaic North America in 2010, where they held various roles such as Account Coordinator, XM Field Manager, and Account Manager. Carly managed the planning and execution of experiential campaigns for clients including Stella, Corona, Budweiser, Bud Light, and Nike. In 2017, Carly became an Account Supervisor and later was promoted to Director, Client Service, Experiential Marketing.

In 2021, Carly joined Cossette as a Business Director, where they managed all creative and campaign development for McCafé at McDonald's Canada. In 2022, they were promoted to Group Business Director, responsible for overseeing strategy, communications planning, creative development, and ad production for McCafé.

Carly has a proven track record of managing high-performing cross-functional teams and thriving in transformative and fast-paced agency environments.

Carly Syme obtained an Honors Bachelor of Arts degree in Political Science from Western University, graduating in 2011.

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Timeline

  • Group Business Director

    March, 2022 - present

  • Business Director

    April, 2021