Greg Scholes

Digital And Marketing Transformation Programme Lead at Costa Coffee

Greg Scholes has a diverse work experience spanning several industries. Greg has worked as a Digital and Marketing Transformation Programme Lead at Costa Coffee starting in 2023. Prior to this, they served as the Managing Director at TransformEQ, where they specialized in customer experience, change, and transformation. From 2020 to 2023, they held the position of Senior CX Transformation and Change Programme Director at Travelport. Greg also worked as a CX Transformation and Business Consultant at Travelport for a brief period in 2020. Before joining Travelport, Greg held various positions at Three, including Head of Customer Change & Transformation: Products and Services, Head of Communications Strategy, Planning, Change, Go-To-Market & Direct Response, Head of Commercial and Customer Performance and Planning, Customer Experience Change and Commercial Performance Lead, and Customer Marketing Lead. Greg also worked as a Customer Marketing Lead at Sky and a Direct Marketing Manager at Cell C. Early in their career, they had various hospitality roles at Sun International and served as a Group CRM Analyst. Greg Scholes has extensive expertise in customer strategy, engagement, experience improvements, and transformation, as well as program and project management.

Greg Scholes has completed a Management Certificate program at the University of the Witwatersrand. Greg also obtained an Advanced Programme for Direct & Interactive Marketing from the IMM Graduate School, as well as a Direct Marketing Certificate from 5th Dimension. In terms of formal education, they attended Stutterheim High School from 1987 to 1995. Greg has also acquired additional certifications, including an Accredited Customer Experience Specialist from ACXS and a SAFe Agilist Certification from Scaled Agile, Inc.

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