EJ

Elizabeth Johnson

Partner Marketing Lead at Coterie Marketing

Elizabeth Johnson has a diverse work experience spanning different roles and industries. Elizabeth is currently working as a Partner Marketing Lead at Coterie, where they provide specialized partner marketing consultancy and services for IT and telecom channel marketing managers. Prior to Coterie, Elizabeth worked as the Head of Marketing at MTech for almost three years. Elizabeth also served as the Marketing & Communications Manager at The Phoenix Partnership (TPP) for four years. Elizabeth started their career as a Marketing & Business Development Assistant at Henmans Freeth LLP and later worked as a Graduate Assistant at Freeth Cartwright LLP.

Elizabeth Johnson completed their education at the CIM | The Chartered Institute of Marketing, where they earned a Level 6 - Digital Diploma in Professional Marketing from 2019 to 2021. Prior to that, they obtained a Bachelor's degree in English Language and Linguistics from the University of York, which they attended from 2009 to 2012. In addition, they obtained the certification of CIM ACIM Member from CIM | The Chartered Institute of Marketing in October 2021.

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Leeds, United Kingdom

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Coterie Marketing

In today’s digital world, the need to collaborate and co-create with partner ecosystems is growing in strategic importance. At Coterie, we offer partner marketing services to organisations within these partner ecosystems who are looking to: - Identify the right partners - Attract the right partners - Work collaboratively with partners Our solutions work because we listen to your needs and create a personalised approach. Our partner marketing services have been developed to embrace the seven success factors of partner marketing that we identified in our research with the University of Huddersfield and to fit within our Analyse, Discover, Activate and Measure methodology. Our services are designed to be a tool kit of solutions that can be combined however required to create a tailor-made solution that suits your specific business needs. Our services include: - Partner assessment - Partner selection - Partner stakeholder mapping - Programmatic partner marketing - Joint value proposition development - Go-to-market plans - Partner marketing services - Partner account-based marketing We are straightforward and easy to work with. We are a completely virtual organisation with specialists across the globe in the UK, Europe and the US. Our developed methodologies enable us to move at speed and we offer flexibility in our ways or working - we are happy to work as an extended part of your partner team or as your partner team. Find out more: - Visit: www.coterie.global - Call: +44 (0)113 292 0945 - Email: hello@coterie.global