Clara Severn is an experienced eCommerce Merchandise Specialist currently working at Cotopaxi since November 2022. In this role, Clara leads product building, enhances product discoverability through accurate data consolidation, and analyzes sales performance for actionable insights. Clara also operates a photography business specializing in portraits and lifestyle photography while managing marketing strategies and bookkeeping. Previous roles include Assistant Buyer at Backcountry, where Clara analyzed product trends and managed vendor communications, and various positions focused on digital marketing and merchandising. Clara holds a Bachelor of Business Administration in Apparel Merchandising and Textiles from Nebraska College of Business.
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