Brenda Willson

Director Of Business Development at Cottonwood Creek Behavioral Hospital

Brenda Willson has a diverse work experience in the fields of business development, marketing, and operations. Brenda held the position of Director of Business Development at Cottonwood Creek Behavioral Hospital, where they created strategic plans encompassing marketing, advertising, public relations, data analytics, and team directives. Brenda also served as a Community Liaison at the same hospital, where they developed business development messages, identified market trends, and implemented strategies to maintain and increase referral sources. Prior to their role at the hospital, Brenda was the Founder & Director of STEM Racing, an organization that focused on integrating STEM education with car mechanics, restoration, and drag racing. Brenda developed unique academic and vocational programs, implemented marketing strategies, and obtained support from diverse community members and organizations. Brenda's previous role as the Director of Operations & Development at The Comfort Source involved overseeing all aspects of strategic and operational marketing, advertising, PR, data analysis, employee management, and team leadership. Brenda successfully grew the customer base, fostered strong business relationships, and developed partnerships with various local businesses and associations.

Brenda Willson holds a Bachelor's degree in Education from Boise State University. In addition to their formal education, they have obtained certifications in Youth Mental Health First Aid from the National Council for Mental Wellbeing in October 2021 and CPI Nonviolent Crisis Intervention Training from CPI in July 2021. Brenda also has a certification in Business Development, although the specific details regarding the institution and the month and year of obtaining it are not provided.

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