Andrea de Melo

Andrea de Melo is a seasoned marketing professional with extensive experience in trade marketing, particularly within the fragrance and pet food sectors. Currently serving as Team Lead Trade Marketing Scenting DACH at Coty since July 2018, Andrea oversees a team focused on go-to-market strategies, channel strategy, and trade marketing operations. Prior roles at Spectrum Brands, Inc. included Trade Marketing Manager for Pet Food France and Regional Western Europe/MEA, where Andrea developed brand activation plans and coordinated marketing strategies across multiple regions. With foundational experience as a Junior Product Manager at both Spectrum Brands and Tetra GmbH, as well as internships in key account management and consumer marketing, Andrea possesses a comprehensive skill set in marketing strategy and product development. Andrea holds a Diplom-Kffr. in Media Management from Technische Universität Ilmenau.