Carson Borbon

Carson Borbon is a seasoned marketing professional currently serving as Brand Marketing Manager for US Mass Fragrance at Coty since March 2023. Carson possesses expertise in P&L reporting and market analysis utilizing Nielsen data to maintain competitiveness and develop local campaigns, such as the re-launch of David Beckham Fragrances. Prior experience includes a Marketing Specialist role at AMOREPACIFIC, focusing on trade marketing strategies with Sephora, and a Junior Marketing Associate position at L'Oréal coordinating PR events. In earlier roles, Carson contributed to brand awareness initiatives at Natura, served as Marketing Lead Fellow for the Intergenerational Change Initiative, and completed digital marketing internships, showcasing a strong foundation in marketing across various sectors. Carson's educational background includes ongoing studies for a Master of Science in Marketing at Baruch College and a Bachelor of Arts in Communication and Media Studies from The Graduate Center, City University of New York.