Davina Kumal

Davina Kumal serves as the Global Director of PR/Influencer Marketing & Advocacy for Rimmel London and Manhattan at Coty since March 2024, leading strategic initiatives to enhance brand visibility across over 83 markets, including a significant rebranding effort. Prior experience includes roles at FORMA Brands, where Davina was part of the Senior Leadership Team and advanced from PR & Influencer Relations Manager to Head of PR & Influencer Relations EMEA. Previous positions also encompass PR and influencer management for the International Institute for Active Ageing, various PR roles at Barzilay Associates, and a stint as Beauty Assistant for Hearst Magazines. Academic achievements include a Master's degree in Public Relations with Distinction and a Bachelor's degree in Magazine Journalism, alongside various industry-related training.