Elena Led Trias

Elena Led Trias is a seasoned marketing professional with extensive experience in consumer beauty and personal care sectors. Currently serving as the Marketing Director for Consumer Beauty Iberia at Coty, Elena oversees brands such as Rimmel and Max Factor. Prior roles include National Account Manager and Marketing Manager at Lindt & Sprüngli, and Marketing Manager Babycare Iberia at Procter & Gamble, where Elena led the Babycare business to achieve significant market share. Elena's career began at Antonio Puig as a Demand Planner and included strategic positions in brand management and consumer insights at Procter & Gamble and Arbora & Ausonia. Elena holds a degree in Industrial Engineering from Universitat Politècnica de Catalunya and participated in international exchange programs at the University of Wollongong and Delft University of Technology.