Lise El Khoury Sfeir

Lise El Khoury Sfeir is a seasoned marketing professional with extensive experience in brand management and strategic marketing within the cosmetics and fragrance industries. Currently serving as Group Brand Manager at Coty since February 2020, Lise oversees prestigious brands such as Burberry, Boss, Calvin Klein, Marc Jacobs, and Davidoff. Prior to this role, Lise functioned as Senior Trade Marketing Manager at Coty, managing key fragrance portfolios for the Middle East Export Markets. Lise's previous positions include Marketing Manager at Glam's Cosmetics, where brand development and strategic planning were pivotal, and Department Manager at Coty Inc., focusing on marketing strategies across the Middle East. Lise began their career as a Senior Marketing Executive at Euro RSCG, crafting communication strategies for various brands. Lise holds a bachelor's degree in Industrial and Organizational Psychology from USJ, complemented by foundational education at Lycee Franco Libanais.