Rocio Avidad

Rocio Avidad is an experienced professional in visual merchandising and creative direction, currently serving as the Head of Visual Merchandising for the UK&I Luxury Division at Coty since May 2019, where responsibilities include designing and implementing strategies for a portfolio of 22 luxury beauty brands. Previous roles span leadership positions at Black Sheep Coffee and L’OCCITANE Group, alongside educational contributions as a lecturer in fashion culture and visual merchandising. Rocio's creative expertise further extends to roles such as Creative Director for Pilar Dalbat and Visual Merchandising Manager at Louis Vuitton, coupled with a strong academic background in Fine Arts and environmental sciences from Universidad de Granada.