Sarah Irby

Sarah Irby currently serves as Vice President of CoverGirl & Rimmel in US Marketing at Coty since April 2023, where responsibilities include leading commercial marketing strategies for color cosmetics to meet annual business targets. Prior to this role, Sarah held the position of Vice President Global Marketing at Fresh from November 2021 to April 2023, focusing on strategic planning and omni-channel campaigns across various product categories. Sarah's experience also includes serving as Brand Director and Co-Founder of MELE Skincare at Unilever, where portfolio management and brand development were key functions. Sarah has held several high-level marketing roles at The Estée Lauder Companies Inc. and began a career at L'Oréal and Morgan Stanley. Sarah holds an MBA in Marketing & International Business from NYU Stern School of Business and has further education credentials from HEC Paris, Spelman College, and The Wharton School.