Mr. Herzog is a lifelong Santa Barbara resident with a degree from UCSB in economics and accounting. He was Sales & Marketing Director for a group of health clubs for over 18 years. His commitment to the work of CADA is based on his own recovery journey with drugs and alcohol. He served as a CADA Mentor for three years, during which time he went on his first Summit for Danny adventure in Peru. John, beginning his 18th year on the CADA board, has been sober for 32 years.