Ralitza Minchev is a seasoned professional with extensive experience in customer value management and strategic sourcing. As the Senior Customer Value Director for Strategic Accounts at Coupa Software since August 2019, Ralitza is involved in enhancing customer engagement across a global client base. Prior to this, Ralitza held various roles at Farmers Insurance, including Customer Value Director and Director of Customer Journey, where responsibilities encompassed executing customer experience initiatives and managing strategic sourcing functions. Ralitza's career also includes a Principal position at Melior Consulting, focusing on global financial transformation programs, and a Vice President role at Arlington Economics, specializing in economic analysis and business strategy. Educational credentials include a JD from George Mason University - Antonin Scalia Law School and a BA in Economics from the University of Michigan.
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