Borys Vasylchuk

Borys Vasylchuk has been in the performance marketing industry since 2016. In that year, they began working at Tribal Worldwide, Kyiv as an eCommerce Assistant. In this role, they were responsible for planning, creating, launching, and managing AdWords, Yandex Direct, VK, Facebook, and Instagram campaigns for different clients. Borys also had basic experience with GTM and Google Analytics for conversion tracking, web analytics, and site optimization. In 2017, Borys Vasylchuk began working at SE Ranking as a PPC Specialist and Junior PPC Specialist. Borys then took on a Digital Marketing Team Lead and Senior PPC Specialist role at Loio in 2021. Currently, Borys Vasylchuk is a Performance Marketing Expert at both Coupler.io and Railsware. In 2017, they also participated in the Google Online Marketing Challenge, where they were the captain of the team and created an AdWords strategy for their client.

Borys Vasylchuk obtained a Bachelor's degree from the National Technical University of Ukraine 'Kyiv Polytechnic Institute' in 2018. Additionally, they have obtained various certifications from various institutions including Promodo Academy, WebPromoExperts, Education Center Basic, Google, and OMD EMEA. These certifications include Automation of Google Ads accounts #2 (2021), Курс PPC Pro (2020), Свободная. Курс маркетинг (2017), MS Excel - Расширенные возможности. Уровень 2 (2017), Google Adwords Display Advertising (2017), OMD Programmatic challenge (2017), Google AdWords Fundamentals (2016), and OMD Mobile Challenge (date unknown).