Alexandria Laroche

Director Of Sales & Marketing at CourseCo

Alexandria LaRoche has a diverse work experience in various roles related to sales and marketing, hospitality, and customer service. Alexandria started their career as a Sales Consultant at David's Bridal in 2007, where they provided excellent customer service to Brides and wedding party members. Alexandria then joined Pillar Hotels & Resorts as a Multi Unit Sales Manager in 2012, later becoming the Director of Sales & Marketing and eventually the General Manager. In these roles, they focused on creating customer-driven operations, ensuring guest satisfaction, and achieving financial objectives. In 2015, they joined Pacific Hotel Management, LLC as the Director of Sales and Marketing, where they built relationships with industry leaders and advocated for the tourism, restaurants, and hospitality sectors in the San Francisco Bay Area. Currently, they serve as the Director of Sales & Marketing at CourseCo Golf Management, where they facilitated the opening of a new location and contributes to the company's growth and improvement.

Alexandria LaRoche has a Bachelor's degree in Hospitality, Recreation, and Tourism from California State University - East Bay, which they obtained in 2021. Prior to that, they earned an Associate of Arts (AA) degree in English Language and Literature from Sacramento City College, which was completed in 2012. Additionally, Alexandria has certifications in Strategic Hospitality Marketing from Cornell University and as a Marriott Access Edge Coach from Marriott International, obtained in 2019 and 2018 respectively.


Previous companies

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  • Director Of Sales & Marketing

    April, 2021 - present