CourseCo
Alexandria LaRoche has a diverse work experience in various roles related to sales and marketing, hospitality, and customer service. Alexandria started their career as a Sales Consultant at David's Bridal in 2007, where they provided excellent customer service to Brides and wedding party members. Alexandria then joined Pillar Hotels & Resorts as a Multi Unit Sales Manager in 2012, later becoming the Director of Sales & Marketing and eventually the General Manager. In these roles, they focused on creating customer-driven operations, ensuring guest satisfaction, and achieving financial objectives. In 2015, they joined Pacific Hotel Management, LLC as the Director of Sales and Marketing, where they built relationships with industry leaders and advocated for the tourism, restaurants, and hospitality sectors in the San Francisco Bay Area. Currently, they serve as the Director of Sales & Marketing at CourseCo Golf Management, where they facilitated the opening of a new location and contributes to the company's growth and improvement.
Alexandria LaRoche has a Bachelor's degree in Hospitality, Recreation, and Tourism from California State University - East Bay, which they obtained in 2021. Prior to that, they earned an Associate of Arts (AA) degree in English Language and Literature from Sacramento City College, which was completed in 2012. Additionally, Alexandria has certifications in Strategic Hospitality Marketing from Cornell University and as a Marriott Access Edge Coach from Marriott International, obtained in 2019 and 2018 respectively.
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CourseCo
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CourseCo has become the largest golf management company in its region by viewing corporate growth as a by-product of service, not as a primary objective. Concentrating on excellent performance of our last acquisition gets priority over planning our next acquisition. While growth is an important objective, we believe that by "doing everything we promise to do, plus ten percent," the quality of our work will assure our natural growth. CourseCo's decisions to pursue new business are made collaboratively by the people who will be both affected by the decision and responsible for its success—our senior operating personnel and officers.