Lanell White

Lanell White, MSI, currently serves as Global Campaigns Manager for Higher Education and Public Sector at Coursera, focusing on demand generation through integrated digital campaigns targeting university decision-makers and government clients. With extensive experience in marketing, past roles include Senior Director of Marketing at BookNook, where digital strategies improved brand awareness and revenue, and Director of Business Development at TechSee, achieving over $4M in pipeline generation. Lanell has held various senior positions, including Lead Product Marketing Manager at ProQuest and Director of Marketing Sales and Outreach at the University of Michigan, demonstrating a strong background in strategic planning and revenue growth across educational sectors. Educational qualifications include a Master's in Marketing from Eastern Michigan University and a Master's in Information Science from the University of Michigan.